Both the BCG matrix and the GE / McKinsey matrix are tools which provide an analysis of positions their organization is in compared to their competition within a market . The BCG matrix uses a 2 x 2 matrix with two variables , current market shares and projected market shares . Each cell within the matrix represents either high or low with these two variables . In this matrix , HSOs can estimate and make strategies around the projections . Similarly , the GE / McKinsey matrix uses a 3x 3 matrix the market attractiveness ( low , medium , high ) and competitive strength ( strong , average , weak ) as its two variables . By using this matrix , one can determine a strategy , to harvest or exit a market because of the weak and low attractiveness and strength .

Make a comparison table based on GE McKinsey Matrix or Boston Consulting Group (BCG) Matrix and do a critical analysis ( to determine where to invest, to hold their position , harvest or divest ) of the following dimensions :- a) Industry Attractiveness score ( 3 business portfolios: Optical, Franchise, Food and Beverages) [15 marks ] b) Business Strengths score (3 business portfolios: Optical, Franchise, Food and Beverages) [15 marks] Make a comparison table based on GE McKinsey Matrix or Boston Consulting Group (BCG) Matrix and do a critical analysis ( to determine where to invest, to hold their position , harvest or divest ) of the following dimensions :- a) Industry Attractiveness score ( 3 business portfolios: Optical, Franchise, Food and Beverages) [15 marks ] b) Business Strengths score (3 business portfolios: Optical, Franchise, Food and Beverages) [15 marks]