both the market segments , 16 Jasmine is a marketing manager . when one of her subordinates comes up with the idea to run a social campaign to generate user awareness , Jasmine accepts without hesitation . She is used to campaigning over traditional media , and she knows that a campaign over social media can invite quick negative reviews , However , she is willing to take the risk Jasmine's actions portray her : 17 Merce Inc . , a garments manufacturing company