Bottled water is a hot industry with sales of $12.9 billion in the United States Big players in this industry include Nestle, PepsiCo, and Coca-Cola Nestle is the market leader with four brands among the top 10 leading brands Nestle's Pure Life brand was the top-selling brand with sales of $1.23 billion, but the company's other brands make up an additional $1.1 billion Nestle saw an opportunity in this market and launched a new brand called Resource, targeted to affluent women Resource is fortified with electrolytes and is promoted as "more than hydration, it's total electrolytenment Nestle is attempting to take market share away from Glaceau's Vitaminwater and Smartwater. If Resource attains just 3 percent market share, it will be among the top 10 selling brands Calculate Nestle's Pure Life and the company's overall market share in the bottled water industry The Nestle's Pure Life market share is % (Round to one decimal place)