Bounce Fitness will introduce Smart Weights in the New Zealand Market.

Please consider the target audience below:

Target Markets The potential customer groups for Bounce Fitness are: Bounce Fitness New Zealand: Market research suggests that there are approximately two hundred (200) fitness centres that would be able to merchandise the Smart Weights and are in their target market. Other fitness providers: This market serves as a safety valve for our export business. By maintaining relationships with other fitness providers we have an alternative market with convenient distribution channels. Individual Users: As Bounce Fitness moves towards maximum capacity, they plan to more aggressively target this audience. This should eventually reduce transactions with wholesalers and capture their value-added costs as profit. Bounce Fitness anticipates that this effort will begin approximately two (2) years into the initial sale of Smart Weights in New Zealand.

Survey Results

Number of surveys dispatched: 3,000

Number of surveys returned: 2,493

Questions

	Survey questions	Answered yes	Answered no
1	Do you currently attend a gym or training centre?	759	1,734
2	Do you work out at home?	659	1,798
3	Are you a member of an online fitness program?	345	2,148
4	Have you ever used weights during exercise?	823	1,670
5	Would you like to build better muscle tone?	2,045	448
6	Do you search for health and fitness information online?	1,267	1,226

Please analyse the Survey mentioned above for each question - for example

1) Do you currently attend a gym or training centre?

Answered yes - 759 - 30%

Answered no - 1,734 - 70%

Suggestion/Assumption

30% - This is a group that would be a suitable fit for the GYM's Bounce Fitness equipment.

70% - To segment this group, more research is required.