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Su Marken (MIS) (p99) 101) Experin Objective 2 Internal databases (p 100) competitive marketing intelligence (p 101 Focus group inle Online marketing resedi Objective 3 Marketing research (p 103) DISCUSSION SCUSSION AND CRITICAL THINKING Discussion Questions What is a marketing information system, and how is it used to create customer insights? (AACSB: Written and Oral Communication) explain how marketing intelligence differs from eting research. (AACSB: Written and Oral 24-2. Explain how markets Communication) Ethnographic research, and how is it conducted online? (AACSB: Written and Oral Communication) How are marketers using customer relationship man- agement (CRM) to reveal customer insights from the ins