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Brad has evaluated and selected the channel alternatives for his company. There will be three channel levels, including two retailers and one wholesaler. In addition,
Brad has evaluated and selected the channel alternatives for his company. There will be three channel levels, including two retailers and one wholesaler. In addition, he has decided there will be one intermediary involved because of that intermediarys stellar reputation. What is the next question Brad needs to decide about the channel?
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What intermediary will offer discounts?
When will the channel implementation take place?
Who will be in charge of the selected channels?
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Introduction to Operations and Supply Chain Management
Authors: Cecil B. Bozarth, Robert B. Handfield
5th edition
134740602, 134740912, 9780134692869 , 978-0134740607
