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Bradford Preston Sunglasses sell for about $153 per pair. Suppose the company incurs the following average costs per pair: (Click the icon to view the
Bradford Preston Sunglasses sell for about $153 per pair. Suppose the company incurs the following average costs per pair: (Click the icon to view the cost information.) Bradford Preston has enough idle capacity to accept a one-time-only special order from Montana Glasses for 16,000 pairs of sunglasses at $92 per pair. Bradford Preston will not incur any variable marketing expenses for the order. Read the requirements. Requirement 1. How would accepting the order affect Bradford Preston's operating income? In addition to the special order's effect on profits, what other (longer-term qualitative) factors should Bradford Preston's managers consider in deciding whether to accept the order? Prepare an incremental analysis to determine the special order's effect on operating income. (Enter a "0" for any zero balances. Use parentheses or a minus sign to indicate a decrease in operating income from the special order.) Total Order Incremental Analysis of Special Sales Order Decision Per Unit (16,000 units) Revenue from special order Less variable expense associated with the order: Variable manufacturing costs Contribution margin Less: Additional fixed expenses associated with the order Increase (decrease) in operating income from the special order i Data Table Direct materials $ 60 Direct labor 11 Variable manufacturing overhead 9 Variable marketing expenses 4 16 * Fixed manufacturing overhead $ 100 Total cost * $2,200,000 total fixed manufacturing overhead / 137,500 pairs of sunglasses Print Done i Requirements 1. How would accepting the order affect Bradford Preston's operating income? In addition to the special order's effect on profits, what other (longer-term qualitative) factors should Bradford Preston's managers consider in deciding whether to accept the order? 2. Bradford Preston's marketing manager, Jim Revo, argues against accepting the special order because the offer price of $92 is less than Bradford Preston's $100 cost to make the sunglasses. Revo asks you, as one of Bradford Preston's staff accountants, to explain whether his analysis is correct. Print Done
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