Braham & co. is a start-up winter collection fashion company. It sells winter jackets, puffers and coats for all age ranges. The company's product has a unique feature - the jackets can change colours. To stay relevant in the market and build a rock-solid strategy to further the growth and development of the company, your employer has asked you to conduct a SWOT analysis. Identify 4 threats the organization could encounter and give reasons for your answer.