• Brainstorm the key internal and external issues with the firm's four different operating divisions. Use this information to help develop your final project next week. You may want to collect this information into an informal SWOT analysis. (A SWOT is not required as part of the paper.)
• Then evaluate the four divisions using the Boston Consulting Group Matrix found Chapter 8 of the textbook. Based on this tool and the learning from the whole class, select any two specific strategies from the reading and apply and implement to better manage its divisions.