Bramble Corp. is unsure of whether to sell its product assembled or unassembled. The unit cost of the unassembled product is $24 and Bramble would sell it for $50. The cost to assemble the product is estimated at $12 per unit and the company believes the market would support a price of $57 on the assembled unit. What decision should Bramble make?

Process further, the company will be better off by $19 per unit.

Process further, the company will be better off by $14 per unit.

Sell before assembly, the company will be better off by $7 per unit.

Sell before assembly, the company will be better off by $5 per unit.