Brand: Aiden by Best Western. Please give each of the questions with full and detailed answers and examples. 1. Identify your brand. 2. Identify your brand's target market and their key characteristics. 3. List the cultural factors that may affect your consumers' purchase decision. (list at least 2 actual examples and explain.) 4. List the social factors that may affect your consumers' purchase decision. (list at least 2 actual examples and explain.) 5. List the personal factors that may affect your consumers' purchase decision. (list at least 2 actual examples and explain.) 6. List the psychological factors that may affect your consumers' purchase decision. (list at least 2 actual examples and explain.) 7. Apply the five stages in the decision process to your selection of a destination for your next vacation. 8. Identify some of the most recent global consumer behavior trends (list at least 3 different consumer behavior trends) and explain why and how those trends may affect your brand's marketing strategy in the hospitality industry. (You may search for recent global consumer behavior trends online. There are plenty of resources.) 9. Identify two consumer trends accelerated by the COVID-19 and explain why and how those trends affect your brand's marketing in the hospitality industry. 10. Reference list