Brand: Aiden by Best Western. Please help me on these questions.

1. Identify your brand. 2. Briey introduce your brand. 3. Identify the hotel group of your hotel brand. 4. 1) List ALL of the brands for the hotel group you identied in Q3, and 2) Identify the hotel segments for each hotel brand (e.g., luxury, midscale, economy, etc.) in the table below (please add more rows as you need to): Hotel Group Hotel Brand Hotel Segment 1. IPWHQWPE-"N 5. What are some common marketing strategies that your hotel group implements across all of their hotel brands? List at least 1 example and briey explain. 6. What are some differentiated marketing strategies that are exclusive just for your hotel brand? List at least 1 example and briey explain. 7. Select a hotel brand that you would like to work for the Marketing department (or for your hotel brand). Then do a search for a marketing department position for that hotel brand that most interests you and list the key responsibilities and requirements for that position. 8. What are the four characteristics of service? Briey explain each