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Brand Bottle size BGN inventory Issue END inventory Bottle cost # sold Drink size Drink price Johnnie Walker Green 1L 1.4 bottles 7.0 bottles 4.9

Brand Bottle size BGN inventory Issue END inventory Bottle cost # sold Drink size Drink price
Johnnie Walker Green 1L 1.4 bottles 7.0 bottles 4.9 bottles $46.00 54 drinks 1.25 oz $8.00
  • Total drinks sold: 1,516
  • # of categories: 8
  • # of brands: 37
  • Total Beverage menu CM: $6,500.00
  • Total Scotch category CM: $1,800.00

Conduct a menu engineering analysis. Each question is worth 2 points.

  1. Brand average MM%
  2. Johnnie Walker Green MM%
  3. Brand average CM$
  4. Johnnie Walker Green CM$
  5. MM% Rank
  6. CM$ Rank
  7. Classification
  8. Scotch Profit Factor
  9. Johnnie Walker Green Profit Factor

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