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Brand chosen: Nike (30 Marks) The success of your selected brand digital marketing strategies proves that the brand positioning concept is working. The brand is

Brand chosen: Nike (30 Marks)

The success of your selected brand digital marketing strategies proves that the brand positioning concept is working. The brand is now known for the innovative digital services they offered which engages the customers and create values that technology enables.

-Identify and explain how the brand's digital marketing practices has succeeded in strengthening its points-of-different (PODs) against competing brands.

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