Brand communities (~1/2page): While Glossier refers to its branding and customers as a "community," the marketing team wonders whether it qualifies as a brand community.

i. Can all of Glossier's customers be considered as part of a big brand community, or does only a subset of Glossier's customers qualify as members of the brand's community? Explain.

ii. How could Glossier strengthen* its brand community among its most dedicated customers? Explain.