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Brand Creation and Development - Apple Inc. Focus on the brand that is being developed and introduced into the market and address the following elements:
- Brand Creation and Development - Apple Inc.
Focus on the brand that is being developed and introduced into the market and address the following elements:
- Describe the attributes of this brand.
- Discuss how the internal stakeholders (e.g., employees) are engaged in the development of the brand and building the brand identity. [MKT-400-01]
- Identify the legal and ethical issues the company should be concerned about in this stage. [MKT-400-05]
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
