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Brand Description Write an overview of the brand, describing the key elements, such as identity, image, positioning, personality, experience, differentiation, communication, and extension Positioning and
Brand Description
Write an overview of the brand, describing the key elements, such as identity, image, positioning, personality, experience, differentiation, communication, and extension
Positioning and Differentiation
Positioning and differentiation explain what you want to be known for in the market, and how you are different from competitors. Respond to the following questions
Repositioning Considerations
Do you recommend a repositioning that improves on what the organization has been using up to this point? Why or why not?
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