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Brand Description Write an overview of the brand, describing the key elements, such as identity, image, positioning, personality, experience, differentiation, communication, and extension Positioning and

Brand Description

Write an overview of the brand, describing the key elements, such as identity, image, positioning, personality, experience, differentiation, communication, and extension

Positioning and Differentiation

Positioning and differentiation explain what you want to be known for in the market, and how you are different from competitors. Respond to the following questions

Repositioning Considerations

Do you recommend a repositioning that improves on what the organization has been using up to this point? Why or why not?

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