Brand: https://www.petbarn.com.au

Buyer Persona and Buyer Journey Map

Create buyer persona for your client (background, demographics, goals, hobbies and interests, challenges, common objectives, biggest fear) in Digital Marketing sense

Include a buyer journey map to showcase your proposed journey (you make include this in the below section)

Strategic statement

Use the 8cs as the basis of your statement

Include broader digital marketing aims and goals e.g. branding.

Recommendations

Broad digital recommendations, including changes to branding. E.g. brand voice.

TOFU - objectives, KPIs, strategies, tactics (include one offline tactic) with examples of digital content. Include a content calendar.

MOFU - objectives, KPIs, strategies, tactics (include one offline tactic) with examples of digital content. Include a content calendar.

BOTU - objectives, KPIs, strategies, tactics (include one offline tactic) with examples of digital content. Include a content calendar.