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Brand Identity: who are we? Legends Sense of place Name Beliefs Heritage Values Codes of expression Personality Myths Residents Everyday behavior image Attitude of consumers
Brand Identity: who are we? Legends Sense of place Name Beliefs Heritage Values Codes of expression Personality Myths Residents Everyday behavior image Attitude of consumers towards it Attitude towards its consumers Projected of expression
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Development Of Accounting And Auditing Systems In China
Authors: Xu-Dong Ji
1st Edition
0415792886, 978-0415792882
