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Brand Identity: who are we? Legends Sense of place Name Beliefs Heritage Values Codes of expression Personality Myths Residents Everyday behavior image Attitude of consumers
Brand Identity: who are we? Legends Sense of place Name Beliefs Heritage Values Codes of expression Personality Myths Residents Everyday behavior image Attitude of consumers towards it Attitude towards its consumers Projected of expression 
Brand Identity: who are we
Brand Identity: who are we? Legends Sense of place Name Beliefs Heritage Values Codes of expression Personality Myths Residents Everyday behavior image Attitude of consumers towards it Attitude towards its consumers Projected of expression
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