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Brand: Kitkat Perform a SWOT analysis of the brand involved in your case, highlighting the most relevant facts. Analyze that brand's Target Group from both

Brand: Kitkat

  • Perform a SWOT analysis of the brand involved in your case, highlighting the most relevant facts.
  • Analyze that brand's Target Group from both demographic and psychographic perspectives.
  • What would you consider to be the Ultimate Consumer Benefit of the brand featured in your case? Explain the Benefit's supporting evidence.

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