Brand (LORO PIANA)

The Competition of the Brand (market mapping & key competitor in-depth analysis)

For the Customer segmentation, 2 personas for each segment identified.

SEGMENT 1 WEALTHY WOMAN 45-55

SEGMENT 2 WEALTHY MAN 47-57

SEGMENT 3 WEALTHY YOUNG ADULTS 22-30

The Marketing Mix strategy for each segment

A. Product B. Price C. Place D. Promotion strategy (Above the Line, Through the Line, Below the line)