Brand Management Assignment Instructions:

Choose any brand that has been around in the market for at least 10 years. Conduct a research on the brand's history and how it has managed its brand over time. Analyze the brand's current brand equity and identify any challenges or opportunities that it is facing.

Proposed a brand strategy for the brand that will help it to maintain or grow its brand equity in the next 5 10 years. Your brand strategy should include the following:

• A clear definition of the brand's target market and brand identity
• A set of brand goals and objectives
• A marketing plan that outlines how the brand will achieve its goals and objectives

Assignment Requirements:

• Write a report that describes your research and findings, including your analysis of the brand's current brand equity and your recommendations for a brand strategy.
• The report should be 6 8 pages long, double-spaced, and in 12-point Times New Roman font.
• Use the rubric to guide your writing and to ensure that you are covering all of the required topics.
• The report should be properly formatted according to APA style.
• All sources should be cited in the text and in the reference list.