Question
Brand Manager from ABC faces a marketing management problem. Their competitor XYZ has more natural/earthy/environmental tones in their brand and labelling for their coconut milk
Brand Manager from ABC faces a marketing management problem. Their competitor XYZ has more natural/earthy/environmental tones in their brand and labelling for their coconut milk range and since XYZ introduced their coconut milk range to the market ABC's milk sales have declined.
What would be some specific marketing research questions?
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Introduction to Operations Research
Authors: Frederick S. Hillier, Gerald J. Lieberman
10th edition
978-0072535105, 72535105, 978-1259162985
