Brand Me Project

You are a brand ! To manage any brand effectively , you must carefully be in touch with what you think about your brand and what your consumers think of your brand .

Understanding how the brand is perceived internally and externally is critical to build and manage a strong brand .

You will each develop and present their unique brand . The objective of this assignment is for you to practice using brand - building concepts in developing a brand that you should not only know extremely well , but be well - versed enough to explain the brand , its features , values , challenges , and future growth - YOU !

A written report must be uploaded ( max 5 pages ) .

Thank you