BRAND : STARBUCKS

1. How Starbucks can use Paradox of choice on consumer behaviour to overcome the following:

a. Less activity or involvement (Diminishing Marginal Utility; Loyalty)

b. Less satisfaction (Self Attribution)

c. Counterfactual Thinking and Opportunity Cost

d. Escalation of Customer Expectations (Customer Delight difficult to achieve)

2. Also how Starbucks can help their customer's consumer behaviour using the following .

a. Decision Simplicity

b. Customer Journey

c. Customer Experience

d. Perceived value = Benefit - Cost

e. Navigation

f. Trust

3. how Starbucks can track their consumer behaviour using the following .

a. Where is the customer right now on the purchase path?

b. What information is needed?

4. how Starbucks improve their consumer behaviour using the following .

a. Technology to collect information

b. Building Trust

c. Making it easier to compare options

5. how Starbucks can impact their consumer behaviour using the following .

a. Neuromarketing

b. Understanding the consumer behaviour through neuromarketing and applying the neuromarketing to change their consumer behavior.