• Brand strategy & action plan execution of NIVEA "white is purity" (this campaign is racist and bad, how to change a good campaign)

- You need to figure out solutions by creating a new social media campaign for the chosen brand/company.

- Explain the execution of your big idea. Include which media and social media networks used by the organization and justify the reason to apply on these selected mediums.

- Explain the implementation of the brand strategy which emphasis on brand image.

- Discuss the action plan or execution of the whole campaign including the activities.

- Do include a campaign timeline based on the chosen month(s).

• Everything hinges on the BIG idea

-The big idea, concepts, and execution of proposed activities by the organisation manage to communicate the brand's unique promise that addresses the needs of client's audience.

- Analyse how far the planned big idea manages to answer all the reasons, in term of features and attributes to ensure reach the target audience.