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Brand Tracking Study for KOPIKO (Confectionery) Please explain the Questions related to the Brand (KOPIKO) : Which Brand elements are the most meaningful?Why? Which Brand

Brand Tracking Study for KOPIKO (Confectionery)

Please explain the Questions related to the Brand (KOPIKO) :

  1. Which Brand elements are the most meaningful?Why?
  2. Which Brand elements are most likeable? Why?
  3. Which Brand elements are most memorable? Why?
  4. How important is brand meaning in this category of product?
  5. How important is brand awareness in this category of product?
  6. Conduct a tracking survey using the questionnaires sample of Branding Brief

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