Brand [X] has tasked you with looking at various KPIs for their recent campaign. Below are the results for the campaign. Using the provided KPI calculations, your own research and intuition,answer the questions below and fill in the missing KPI information where it arises.

Amount Spent CPM Impressions Clicks Click-Through (USD) Rate Campaign $2,783 $1.55 1,801,348 26,048 1.45% TotalGender Amount Spent (USD) CPM Impressio Clicks Click-Through ns Rate Male $1,751.88 $1.54 1,136,274 15,319 1.35% (also 1, 137,58 4.42) Female $1,006.27 $1.55 648,950 10,493 1.62% Unknown $24.85 $1.54 16,124 232 1.44% Which gender did the content/campaign resonate with? Age Amount Spent (USD CPM Impressi Clicks Click-Through Rate ons 13-17 $0.00 N/A 4 0 N/A 18-24 $1,828.00 $1.55 1,181,88 16,664 1.41% 0 25-34 $906.89 $1.54 588,013 8,924 1.52% 35-44 48.12 $1.53 31,450 417 1.33% What was the top-performing age group and why?Identify the industry you think Brand [X] fits within. Based on the data trends in the assessment, what is the target audience? Be sure to include: Gender/Age Diversity - Who does this brand/campaign serve? Location - Where is the target audience located? (i.e. site, income) Consumer behavior/base (i.e. lifestyle/interests, affinities) On which digital platform(s) do you think this brand should be advertised, and why? O Please select from the following and briefly explain why: Paid Social (i.e. Facebook, Instagram, Twitter, Pinterest) Paid Search (i.e. Google, Bing, Yahoo)