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Branding Strategies Brands can be owned by any tim in the cham, whether manucurers, wholesalers. Deretter. There we two budownership strategies mature brands and private

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Branding Strategies Brands can be owned by any tim in the cham, whether manucurers, wholesalers. Deretter. There we two budownership strategies mature brands and private minste vity of branded strategies to create and manage xey bradavietstoch as the decision to own the band establinting a branding policy, ettending the brand name to other products and markets. cooperative sing the trand name with that of another and licensing the brand to other forms A bandrome can add value to beyond its chocal and functional characters that morto become metersonen need to make very tough decione regarding the positioning of brand. The goal of this activity is for you to theween the wis branding strategies meters Match each example to the role branding tay Kellogg's cereals W KFC and Taco Bel 2 Colgate Toothbrushes Famous Amos cookies Prada designed LG celphone Kebug Colo oober KFC and To Be Famous Amor cookies Pataged Mechthof Woonborto the below individual brands enerom the overall brand awareness associated with the family name ndividual brand names are used to make a products adidly A brand extension is the use of the same brand name in a different product line is an incremento mas recom Co-branding is the practice of markeang two or more and together on the same package, pointion or Licensed brands are those for which there is a contractual agreement between firms whereby one tim allows her to use its brand name, logo, o symbols in change for a gosted fee

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