Question
BrandingandPositioningMatrices. Choose a brand from each product category and analyze their POINTS (OF PARITY) and POINTS (OF DIFFERENCE). Fill in the table to capacity. Brands
BrandingandPositioningMatrices.
- Choose a brand from each product category and analyze their POINTS (OF PARITY) and POINTS (OF DIFFERENCE). Fill in the table to capacity.
| Brands | Points of Parity (POPs) | Points of Difference (PODs) |
| Brand in Chocolate category: Ferrero Rocher | ||
| Brand in Car category: Honda | ||
| Brand in Sportswear category: Under Armour | ||
| Brand in Fast Food category: Jollibee |
REFERENCE
https://docs.google.com/document/d/1VNakotWQZ_aN7KyHpV-9D6JRcgW-yx08/edit?usp=sharing&ouid=105423988695249371782&rtpof=true&sd=true
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
