Brandon owns a radio electronics store in Pickering. He has decided that beginning to sell in-home entertainment systems would be a great match for his store. He knows that electronics are all about the benefits and comfort of having a premium experience at home. He started plotting out the different benefits that users can glean from entertainment systems. What is Brandon looking to accomplish?

Question 5 options:

Choosing a basis for segmenting his market

Select a market

Profile and analyze segments

Select target markets