1. Brands are more than just names and symbols, they are relationships. Explain.
2. Brands are more than logos and names. They also have personality, status and value. Explain what is meant by each of these three elements.
3. If demand is elastic, will sellers consider lowering their prices? Explain.
4. Explain how web retailers can initiate dynamic pricing.
5. What types of products are intensively distributed?
6. Explain how wholesalers add value for a producer.
7. Describe public relations and three of its main functions.
8. Why is it crucial to listen to the customer during the approach step of the sales process.
9. How do Internet consumers differ from traditional offline consumers?
10. Differentiate between standardized global marketing and adapted global marketing. Describe the advantages and disadvantages of each strategy.