True or false? Identify for each question if it is true or false.

There is no offline media that can offer the ability to use personalization in the creatives put forward.

Television reaches a more captive audience than movies.

If I buy 300 radio GRPs in Rimouski in a given station, as well as 200 radio GRPs also in Rimouski, but in another station, I would then have a total of 500 GRPs in the Rimouski market.

A stretch impact format is ideal for working on brand awareness.

A parent brand must ensure that it does not cannibalize itself within its various lines of business. To do this, certain keywords that are functional to multiple lines of business could be prioritized for bidding and the use of negative keywords may be necessary on certain lines of business.

In order to maximize conversions and highlight the distinctive elements of a hotel chain, site excerpt extensions can be relevant.

An advertiser who positions a high bid, but for whom the click-through rate of their ads is very low, is likely to rank poorly.

Magenta photo wants to work on the notoriety of its photo service. The attribution model based on the first interaction can therefore be a good model to exploit given the objective.

It is important to measure the different "path to conversion" to get a better read on the impact of touch points on a variable such as an online conversion.

There is no advantage for an advertiser to have their own ad server when their agency already has one.

Guaranteed programmatic buying provides access to premium inventory.

Programmatic buying is useful and only available for display and video in Canada and the United States.

Open exchange RTB programmatic has the same likelihood of brand damage risk as RTB programmatic in PMP markets?

It is preferable to look at a conversion (e.g. completed form) in post impression measurement to evaluate the impact of a media that works on awareness (e.g. video).

A video format on Facebook is often less appropriate than an image format to get a target to take action.