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Brands derive their meaning from brand elements (names, slogans, jingles, colors, URLs, etc.) and brand associations. what is the associations that contribute to the brand
Brands derive their meaning from brand elements (names, slogans, jingles, colors, URLs, etc.) and brand associations. what is the associations that contribute to the brand meaning of Tesla.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
