Brands that disregard trends in the $\_\_\_\_\_\_\_$ environment are often ridiculed for being insensitive and risk being $$canceled$($aka boycotted$)$ by consumers. An example of this is when PepsiCo aired a commercial showing Kendall Jenner handing a can of Pepsi to a policeman in full riot gear during a staged protest. This commercial aired briefly during the initial Black Lives Matter protests in $2017.$

global

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competitive