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Break-Even Analysis Media outlets often have websites that provide in-depth coverage of news and events. Portions of these websites are restricted to members who pay

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Break-Even Analysis Media outlets often have websites that provide in-depth coverage of news and events. Portions of these websites are restricted to members who pay a monthly subscription to gain access to exclusive news and commentary These websites typically offer a free trial period to introduce viewers to the website. Assume that during a recent fiscal year, one outlet spent $3,098,880 on a promotional campaign for its website that offered two free months of service for new subscribers. In addition, assume the following information: Number of months an average new customer stays with the service (including the two free months) Revenue per month per customer subscription Variable cost per month per customer subscription Determine the number In forming your answer, ( less variable cost per account for the subscription period as the unit contribution t of new customer accounts needed to break even on the cost of the promotional campaign 1) treat the cost of the promotional campaign as a fixed cost, and (2) treat the revenue X accounts Feedback Check My Work Fixed costs divided by the unit contribution margin equals break-even point in units Break-Even Analysis Media outlets often have websites that provide in-depth coverage of news and events. Portions of these websites are restricted to members who pay a monthly subscription to gain access to exclusive news and commentary These websites typically offer a free trial period to introduce viewers to the website. Assume that during a recent fiscal year, one outlet spent $3,098,880 on a promotional campaign for its website that offered two free months of service for new subscribers. In addition, assume the following information: Number of months an average new customer stays with the service (including the two free months) Revenue per month per customer subscription Variable cost per month per customer subscription Determine the number In forming your answer, ( less variable cost per account for the subscription period as the unit contribution t of new customer accounts needed to break even on the cost of the promotional campaign 1) treat the cost of the promotional campaign as a fixed cost, and (2) treat the revenue X accounts Feedback Check My Work Fixed costs divided by the unit contribution margin equals break-even point in units

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