• Breakfast Club is a newly launched brand of breakfast bars, one among many established brands of breakfast bars. The advertising agency handling Breakfast Club's account decides that to promote Breakfast Club, it should use an advertising medium that offers flexibility to be able to alter its advertising message as well as the ability to fit a modest advertising budget. Also, the medium has to provide a high repeat exposure of the advertising message. The advertising agency would be happy to forego audience selectivity and creative possibilities if the medium satisfies the above criteria. Which of the following would be the best option for Breakfast Club?