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Breeder's Own Pet Foods, Inc. Cheat Sheet 1. How should Breeder's Mix be priced to consumers? Convert the figures in Exhibit 2 and the other
Breeder's Own Pet Foods, Inc. Cheat Sheet 1. How should Breeder's Mix be priced to consumers? Convert the figures in Exhibit 2 and the other brands mentioned to price per ounce to give you an idea of what the competition charges. Calculate a few here: Cesar is $1.09 for a 3.5oz package Newmans Own is $2.49 for a 12.7oz package Frozen Bil Jac is $6.49 for a 5 lb package Taking a look at all of the different prices and forms of dog food, what category do you think you will be positioned against? Breeder's Own Pet Foods, Inc. Cheat Sheet 1. How should Breeder's Mix be priced to consumers? Convert the figures in Exhibit 2 and the other brands mentioned to price per ounce to give you an idea of what the competition charges. Calculate a few here: Cesar is $1.09 for a 3.5oz package Newmans Own is $2.49 for a 12.7oz package Frozen Bil Jac is $6.49 for a 5 lb package Taking a look at all of the different prices and forms of dog food, what category do you think you will be positioned against
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