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Brent Company's cost system assigns MSDA expenses to customers using a rate of 33% of sales revenue. The new CFO has discovered that Brent's customers

Brent Company's cost system assigns MSDA expenses to customers using a rate of 33% of sales revenue. The new CFO has discovered that Brent's customers differ greatly in their ordering patterns and interaction with Brent's sales force. Because the CFO believes Brent's cost system does not accurately assign MSDA expenses to customers, he developed an ABC system and gathered the following information.

Austin Brooke Totals
Sales $ 860,000 $ 700,000 $ 1,560,000
Cost of Goods Sold 440,000 310,000 750,000
Sales Representative Travel 1 8,000 84,000 92,000
Service Customers 30,000 220,000 250,000
Handle Customer Orders 2,000 24,000 26,000
Ship to Customers 48,000 144,000 192,000

Which of the two methods produces more accurate assignments of MSDA expenses to customers? Explain.

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