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Brewing Boba wants to increase bookings by 25% with medium to large sized corporate clients by December 31st, 2023. Choose THREE out of the following,

Brewing Boba wants to increase bookings by 25% with medium to large sized corporate clients by December 31st, 2023.

Choose THREE out of the following, and explain what Brewing Boba is currently doing and your recommendation for strategies to help them achieve their objective:

Price

Product

Place

Promotion

People/Proof/Process

1. Briefly explain the current situation for Brewing Boba in relation to EACH ELEMENT. What are they currently doing? (2 marks)

2. Describe how you would change/improve EACH element using details specific to the company. (4 marks)

3. Using the concepts learned in class, explain how EACH RECOMMENDATION would help the company achieve their objective? (4 marks)

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