Question
Brewing Boba wants to increase bookings by 25% with medium to large sized corporate clients by December 31st, 2023. Choose THREE out of the following,
Brewing Boba wants to increase bookings by 25% with medium to large sized corporate clients by December 31st, 2023.
Choose THREE out of the following, and explain what Brewing Boba is currently doing and your recommendation for strategies to help them achieve their objective:
Price
Product
Place
Promotion
People/Proof/Process
1. Briefly explain the current situation for Brewing Boba in relation to EACH ELEMENT. What are they currently doing? (2 marks)
2. Describe how you would change/improve EACH element using details specific to the company. (4 marks)
3. Using the concepts learned in class, explain how EACH RECOMMENDATION would help the company achieve their objective? (4 marks)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
1 Price Current Situation Brewing Boba is currently pricing their boba products competitively within the market offering various pricing tiers dependi...Get Instant Access to Expert-Tailored Solutions
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Step: 2
Step: 3
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Business and Administrative Communication
Authors: Kitty o. locker, Donna s. kienzler
10th edition
77830105, 978-0077830106, 978-0073403182
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