BREXIT which stands for Britain leaving the European Union was set into motion by a referendum - a vote in which everyone (or nearly everyone) of voting age can take part - was held on Thursday 23 June, 2016, to decide whether the UK should leave or remain in the European Union. Leave won by 51.9% to 48.1%. The referendum turnout was 71.8%, with more than 30 million people voting. After the vote, Britain got a new Prime Minister - Theresa May. The former home secretary took over from David Cameron, who announced he was resigning on the day he lost the referendum.

In October 2016, Theresa May promised to invoke Article 50, the legal procedure for leaving the European Union, by the end of March 2017. On March 29th, the Prime Minister duly sent a six page letter to Donald Tusk, the president of the European Council of heads of EU governments. Article 50 sets in motion a negotiating process with a two year time limit that can be extended only by unanimous agreement of all European Governments (Economis.com April, 2017).

Required: You work for a Britain based shoe company that sells its products around the World, with 50% of its sales within the European Union, 25% in the United States and the balance in Asia. The company president has asked you to analyze Brexit and its effects on the European Union as well as the rest of the world. Ultimately, he would like to know if Brexit is good for your company or not and - Given what you know to date can you make any future recommendations for the company.

Suggested Case Analysis Format, Background Analysis of Issue Recommendations I would suggest a minimum of 2-3 pages of content to cover the requirements of this case. In addition, a cover sheet and references should be included. Several Articles have been posted for your review feel free to research more