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Brickyard Brick Company has conducted a simulated test market for its new bouyant brick (it floats!). Brickyard calculates a 17% adjusted trial rate for the

Brickyard Brick Company has conducted a simulated test market for its new bouyant brick (it floats!). Brickyard calculates a 17% adjusted trial rate for the new brick. First-time buyers are expected to purchase an average of 486 bricks. The target population for the new product includes 80,706 construction professionals. Calculate trial volume for Brickyard's new brick.

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