Briefly analyze the following relative financial performance information for various leading global retail compaines. What are your key take-aways from this analysis? How could Aldi's particular financial performance results be best explained by its major strategic marketing decisions?

• Company Gross Margin % Net Profit Margin %
• Aldi 11.05% 4%
• Target 31.44% 3.62%
• Kohls 22.70% 3.24%
• Krafts 20.59% 1.60%
• Amazon 34.95% 4.47%
• London Fog 39.80% 3.26%
• Kmart 36.80% 5.23%