Question
Briefly describe the key resources and capabilities of Volkswagen company possesses. What are its main sources of competitive advantage? What this means is to find
Briefly describe the key resources and capabilities of Volkswagen company possesses. What are its main sources of competitive advantage?
What this means is to find what your company does well, what is its selling point to consumers?Please provide references
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
