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briefly describe the steps in the marketing research process.Please Explain to me why it is important to clearly define the problem and research objectives from

briefly describe the steps in the marketing research process.Please Explain to me why it is important to clearly define the problem and research objectives from the very outset of the process. I am aware if the marketing research process but I am struggling to understand so I need a detailed answer for it please.

FOR REFRENCE:

It is in the marketing textbook. TITLE OF TEXTBOOK: MARKETING Fourth Canadian Edition - Author - GREWAL LEVY LICHTI

SECTION 3-Targeting the marketplace

CHAPTER7-Marketing Research

PAGES- 190-224

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