1. Briefly explain how experiential marketing is different from other forms of marketing communication activities.
2. What is the difference between event marketing and event sponsorship?
3. Identify and briefly explain the main classifications of event marketing.
4. Briefly explain the strategic criteria an executive considers before pursuing an event marketing opportunity.
5. Identify the basic steps in the event marketing planning process.
6. Explain the key decision areas in the event concept and design stages of event planning.