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Briefly explain the components of the Promotion Mix used for the Byjus - #keeplearning ad Campaign with respect to the following pointers. Mention the start
Briefly explain the components of the Promotion Mix used for the Byjus - #keeplearning ad Campaign with respect to the following pointers.
- Mention the start date of the campaign.
- Explain the motive of the Campaign.
- Target audience.
- Describe each of the combinations of the following elements of Promotion Mix I)Newspaper Advertising/pamphlet advertising (ii) Advertising in TV in Regional Languages (iii) Using Full or Part Sponsorship or Using the Stadium Facilities or Any Part of the Game to get mileage for the Product Brand or the Company (iv) Sales Promotion
- Conclude if the Campaign was successful or Not.
- Examine the Print Advt for Creativity - Mention Points of (a) Divergence and (b) Relevance
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