Question
Briefly explain the key characteristics of service. explain how the retailers of today are moving out from selling commodities but engaging more and more the
Briefly explain the key characteristics of service. explain how the retailers of today are moving out from selling commodities but engaging more and more the consumers in the transaction and service co-creation?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
