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Briefly explain the process of building a value delivery network for distribution. How is it different for a conventional marketing system and a vertical corporate
Briefly explain the process of building a value delivery network for distribution. How is it different for a conventional marketing system and a vertical corporate marketing system?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
