Briefly introduce and discuss your understanding of a disruptive innovation and propose one or more disruptive innovation(s) to Unilever UK. Justify how adopting the innovation(s) will help contribute to greater alignment between Unilever and the UK's clean growth strategy. You may use https://www.unilever.co.uk/about/innovation/latest-news/ for inspiration. Unilever's Board will only be convinced by evidence-based arguments. A minimum of four relevant academic journal articles are to be used to support your arguments in this section. Please use correct citation (Harvard, APA or IEEE) formatting